Regional Leader Mike Larson
Winston-Salem, NC
Joined Primerica in 2003

“Quitting” is not a word in Regional Leader Mike Larson’s vocabulary. In fact, creating a successful Primerica business is just one of the many challenges Mike has risen to. He runs marathons, in particular, “Ultimate Runner” marathons, which include five running events. He practices CrossFit – an elite training regime used by military special ops, martial artists and professional athletes. And, he is blind.

“I am fortunate that some people have seen me as an inspiration for not quitting,” Mike says simply. “It’s not in my DNA to stop doing something.”

Not quitting is something Mike does very well. Because of a hereditary condition known as retinitis pigmentosa, Mike began to lose his eyesight at age six. By the time he was 25 he had to surrender his driver’s license. At age 48 he is legally blind. There is no cure for his condition. To run marathons, Mike straps himself to a friend with a bungee cord.

Mike describes his vision: “Imagine you have a color TV and the vision is distorted. You lose all detail. I have software that magnifies a screen up to 32 times. I use a magnification of 14 times. So when I look at a website I see 1/14 of the screen per page. So do I surf the internet all the time? No I do not. But you don’t have to have great eyesight to do this business. You just need a vision of where you want to go. If people can get past my eyesight they see the usefulness of what we offer.”

When it comes to processing paperwork for his business, Mike uses special software that magnifies an application 16 times. “My eyesight doesn’t improve with time. I just found ways to get around it,” he explains. “You don’t need great eyesight to say ‘hi’ to somebody.”

Thanks to his Primerica business, Mike has paid off his house and three cars and lives debt-free. He is also paying cash for his daughter’s college education. His wife, Marie, a schoolteacher, is also a licensed Primerica rep.

“I love what this company is about,” Mike enthuses. “I love waking up with purpose.”

*The success level depicted herein reflects the potential that comes with building a Primerica business, but there is no guarantee that you will achieve any specific success level or cash flow level.



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Forbes recently named Primerica one of America’s 50 Most Trustworthy Financial Companies in 2015.

This list was developed using data culled from MSCI ESG Research, which reviewed “the accounting and governance behaviors of more than 700 publicly-traded North American companies with market caps of $250 million or greater.” The assessment looked at a number of factors, including “high-risk events, revenue and expense recognition methods, SEC actions and bankruptcy risks” as indicators of the company’s credibility.

These factors were used to develop “Aggressive Accounting Governance Risk” (AGR) numbers. Primerica received a 99 for the first quarter of 2015 and an average AGR score of 95 for the last four quarters.

Check out the Forbes article for more information!

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Posted in Company, Primerica |




When it comes to financial guidance, kids turn to Mom more often than Dad — 58% vs. 39%.* No matter which parent kids turn to, no one shapes their financial attitudes more than a parent. And they’re not just listening to what you say. Every time you spend money they are taking cues from your habits as well. Following are some guidelines for what your children should know about money by certain ages:

Kindergarten. She’s figured out how to convince you to buy things she wants. But what else should she know about money? By this age, your child should know: you need money to buy things; you earn money by working; you may have to wait before you can buy something you want; there’s a difference between things you want and things you need.

Sixth grade. Your sixth grader should be able to understand: the concept of saving, including compound interest; credit cards are not free money (they are loans) and can cost interest if you don’t pay them off quickly; and personal information like bank account or credit card details can be stolen and should be protected.

High school. Your teenager should know almost as much as you do about several financial concepts, including: the difference between a grant and a loan; how fees and interest rates add up; the dangers of certain financial services like check cashers and payday lenders; how to get and keep a job.

*Money, May 2015


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Posted in Primerica, Tips |



Orange Duffel Bag

The Primerica Foundation awarded a $50,000 grant to the nonprofit The Orange Duffel Bag Initiative (ODBI). The grant funding will support ODBI programs that help Georgia teens who are homeless, at-risk, or aging out of foster care system. Primerica CEO Glenn Williams presented the grant award to Sam Bracken, the co-founder of ODBI, at the opening session of the 2015 Convention at the Georgia Dome in Atlanta. Read the press release for more details.

To make a donation or volunteer, go to

Presenting Check

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Posted in Primerica |




The city’s largest corporate meeting will return to Atlanta in July, bringing an estimated 40,000 attendees and an economic impact of approximately $34 million to Atlanta. Primerica will host its biennial summer convention at the Georgia World Congress Center (GWCC) and the Georgia Dome, July 15-18, 2015. Read the press release for more details.


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Posted in Primerica |