The Rewards of Freedom

Shafik & Shelina Lalani
Edmonton, AB
Former Occupation: Student

Shafik Lalani, of Edmonton, AB, was a college student paying his way by working retail when he first learned about Primerica.1 “I was intrigued,” Shafik recalls. “I’d been frustrated working a job for two years with low wages and stressed with my school load at the time. Meeting with a Primerica Representative was a life-changing day.2

“I learned about The Rule of 72, which shows you how an investment can double over time,” he continues.3 “It blew my mind. I didn’t like that people weren’t getting educated about their finances and I learned about the opportunity to earn extra income with Primerica by helping people.4 I knew with training, I could do it. It wasn’t easy, but the training made learning Primerica’s financial concepts easier.”

Shelina and Shafik were dating at the time, and she was skeptical at first. “We were three to four months away from graduation,” Shelina recounts. “Initially, I was not impressed with his decision to join Primerica.”


Shafik promised he would work hard and show her the rewards. One of the first goals he set was to qualify to attend one of Primerica’s leadership events.5 “We’d never been to a big event like that,” Shelina recalls. “We got to go to Hawaii. It was like a dream come true. Our parents moved to America to give us an opportunity and Primerica gave us an opportunity of a lifetime.” “Freedom is the key to everything,” Shafik adds.

“Being able to come and go as you please while reaping the rewards of our hard work. Being able to take our children with us and show them what freedom and entrepreneurship looks like at a young age. To never have to ask for time off. It’s been amazing.”


The Lalanis have also experienced the freedom of having a solid and sustainable Primerica business that has carried their family through tough times.

In 2021, Shelina was diagnosed with COVID. “The doctor gave her a 10% chance of survival,” Shafik recalls solemnly. “She was put in a medically induced coma. I was able to stay with her during her long recovery. Through her appointments and physical therapy, I was there and because I’d built a solid Primerica business, we were okay.”

Shelina adds, “He helped me recover and our business just kept going. That’s what building a business with Primerica can do. Now we’re traveling and marking things off our bucket list. I know I’m lucky to be alive.”

The Lalanis are living the life of their dreams and doing what they love. “We still have lots left to do,” says Shafik. “There are more families who need what we offer. Any doubts about starting a Primerica business at the beginning are long gone. We’re so glad we took a chance and joined this Company.”

  1. Primerica offers a business opportunity that involves the sale of term life insurance, securities, and various other financial products. Sales representatives are independent contractors, not employees. Their earnings are based on the sale of products offered by Primerica and also qualifying product referrals. Importantly, for many product lines, sales representatives must obtain required licenses before the representatives may sell those products.
  2. From January 1 through December 31, 2022, Primerica paid cash flow to its North American sales force at an average of $7,479, which includes commissions paid on all lines of business to life licensed representatives. Figures include U.S. and Canadian dollars remaining in the local currency earned by the representative, not adjusted for exchange rates. Primerica Representatives are independent contractors and are not employees of Primerica. Representatives earn income through the sale of products and are not paid to recruit.
  3. The Rule of 72 concept works from a mathematical standpoint and is not intended to represent an investment. It uses constant rates of return, unlike actual investments which will fluctuate in value. It also does not include fees or taxes, which would lower performance. It is unlikely that an investment would grow 10% or more on a consistent basis.
  4. In Canada, the part-time opportunity may be subject to certain restrictions, depending on your occupation.
  5. Licensed Primerica representatives can compete to attend trips that provide special training and recognition. Representatives must meet competitive qualification criteria to attend those trips, which are achieved by a relatively small number of representatives in the Company.