Destined to Be Together

Ceci & Angel Cano
Burbank, CA
Former Occupation: Student & Server

Ceci Cano of Burbank, CA, joined Primerica four days after her high school graduation. She was just 18 years old and already decided college wasn’t for her. She wanted to do something different. The day after Ceci joined, another young person joined the team. His name was Angel, and he was 20.1

Together in Business
Soon Ceci and Angel became business partners.2 “We sacrificed a lot over the years,” says Angel. “While our friends were busy going out to parties, we were working to build a business. From day one, we knew we weren’t going to have the typical life of a young adult but that was okay. We were on a mission.”

The Mission
Ceci and Angel had a good reason for focusing on their business. For them, it was about being a part of something bigger than themselves. “We were waking up and going to sleep thinking about Primerica.” Angel says, “We’re not in business to get paid for completing a task. We’re here to serve others – to make their lives better and give people hope.”

Angel explains how they each came from less desirable neighborhoods in California. He was from Mid City and she was from Compton. “We saw the people around us barely making ends meet,” recalls Angel. “They couldn’t retire, even if they physically needed to. Many of these families ran their own businesses and were never taught how to save and prepare for the future.”

“I started with helping my own family first,” says Ceci. “My mother said if she would have learned the financial concepts of HOW MONEY WORKS™ earlier, she would have practiced them all her life. What I did in helping my family is the reason they can retire when they’re ready.”3,4 Helping her own family get on a path to a better future lit a fire in Ceci to help everyone she knew.

Partnered for Life
Ceci and Angel married in 2021. As they work to help others, they’re making sure they’re prepared for their own future and are well-protected against anything unforeseen. “For as long as we can, we want to help the Latino community and those in our old neighborhoods,” Angel reflects. “They need to be taught how to get their finances in order and how they can start their own business.5 We have the privilege to have such a positive impact on future generations, and we don’t take that responsibility lightly. There’s no finish line for us.”

  1. Primerica offers a business opportunity that involves the sale of term life insurance and various other financial service products. Primerica representatives are independent contractors, not employees. Their earnings are based on the sale of products offered by Primerica and also qualifying product referrals. Importantly, Primerica representatives must be appropriately licensed for each product line before they are qualified to make a sale.
  2. The Partnership Empowerment Program (PEP) is a recognition program for supportive partnering among Primerica representatives. It does not signify a business or legal partnership. PEP cannot affect, combine or alter contractual compensation, hierarchical agreements or ownership issues.
  3. In the U.S., securities and advisory services are offered by PFS Investments Inc., 1 Primerica Parkway, Duluth, Georgia 30099-0001, member FINRA []. Primerica and PFS Investments Inc. are affiliated companies. PFS Investments Inc. conducts its advisory business under the name Primerica Advisors. In Canada, mutual funds are offered by PFSL Investments Canada Ltd., mutual fund dealer. Head Office: Mississauga, Ontario.
  4. Representatives must obtain all appropriate licenses and appointments prior to making a sale or receiving a commission.
  5. Ownership refers to the conditional right of an eligible Regional Vice President RVP to transfer his or her business to another eligible RVP, subject to the consent of Primerica and subject to terms, conditions and regulatory requirements. The Ownership Program Document and policies located on Primerica Online (POL) control in all respects.