The Value in Helping Others

For Manny and Tony Massoud, family is everything. From helping Main Street families learn the HOW MONEY WORKS™ Principles, to working hard with their wives and Partners, Katrina and Manal, to grow their businesses, the “fantastic four” love helping others.¹

“I always wanted to learn how to make my money work for me, but had no one to teach me,” says older brother Tony. “To be able to see where we were financially and know that so many other people were in that same situation really hit home. We were about to have a baby and I knew I needed life insurance. With Primerica’s help, I was able to learn key financial concepts and share that information with others.

Manny also loves the financial education he received through Primerica. “I knew how to make money, but not how to save or grow it,” he admits. “I love our educational approach. We bring real financial education to families and help them get on track for the future.”

Being able to help others is powerful. Karina remembers, “We had a client who had trouble getting life insurance coverage everywhere else. Primerica was able to qualify her for coverage.² She was in tears, knowing that she could obtain a policy that would provide income protection for her children.³ It made me really proud to be in a position to help her.”

Manny agrees that making a difference for families is what truly matters. “As a car salesman, I was in the business of getting people into debt. This is far more satisfying. If we do our jobs, we’ll be heroes who deliver for families.”

What’s also supremely satisfying is that they get to work together to help families while helping their own. “I love working together,” Manal says passionately. “We were all close before — Karina was my best friend even before we also became sisters-in-law. But while our families were close, we were on different paths.

“Being able to work together in Primerica is a blessing and a joy,” she continues. “We have the same path, goals and dreams. Our children will have a legacy and they already have a different mindset from other kids their age.”⁴

The “fantastic four” have also managed to help all of their parents financially. Tony says proudly, “They’re living their best lives through retirement because of what we learned about the HOW MONEY WORKS™ principles and how we applied it to our lives. That’s the power of Primerica.”