What’s Bigger …

What’s projected to have a $58 million economic impact on Atlanta1 – double that of the annual Chick-Fil-A Bowl?2 The 2011 Primerica Convention.

This June, an estimated 50,000 Primerica attendees will take over Atlanta’s Georgia Dome and the Georgia World Congress Center for its biennial Convention. Primerica representatives from across North America will travel in for the four-day event, creating a huge economic impact for the city.

“It is a very exciting moment for us as a company,” said John Addison, Primerica co-chief executive officer.

“The Primerica Convention is the ultimate championship event. There is so much energy and positivity all around you, that you can’t help but build belief in yourself and your Primerica business,” enthuses Primerica leader Shak Islam of Herndon, VA.

  1. www.publicbroadcasting.net, viewed on February 4, 2011
  2. www.bizjournals.com, viewed on February 4, 2011

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