A Market in Need of Primerica’s Mission

Primerica - A Main Street Company Delivering to Main Street Families

Primerica is a Main Street Company for Main Street North America.

Our mission is to help families become properly protected, debt free and financially independent.  And there has never been a market in greater need for what we do.

A recent story in The Wall Street Journal revealed many alarming facts from a study this year by LIMRA:

  • Nearly a third of U.S. households have no life insurance coverage, the highest percentage in more than four decades.
  • About 35 million U.S. households neither own their own life insurance policies nor are covered under group plans through their employers.
  • Almost eight in 10 people don’t even have an insurance agent or broker.

“The percentage without life insurance is a sign of the financial pressures on middle-income families as the economy struggles,” The Wall Street Journal article stated.

“Clearly, more American families are living on the edge, surviving paycheck to paycheck, and, as our new study suggests, too many are without the safety net that life insurance provides,” said Robert Kerzner, president of Limra.

Primerica is the answer, and our market is bigger and better than ever.

Source:  The Wall Street Journal, August 29, 2010, “More Go Without Life Insurance”