A Market in Need of Primerica’s Mission
Primerica is a Main Street Company for Main Street North America.
Our mission is to help families become properly protected, debt free and financially independent. And there has never been a market in greater need for what we do.
A recent story in The Wall Street Journal revealed many alarming facts from a study this year by LIMRA:
- Nearly a third of U.S. households have no life insurance coverage, the highest percentage in more than four decades.
- About 35 million U.S. households neither own their own life insurance policies nor are covered under group plans through their employers.
- Almost eight in 10 people don’t even have an insurance agent or broker.
“The percentage without life insurance is a sign of the financial pressures on middle-income families as the economy struggles,” The Wall Street Journal article stated.
“Clearly, more American families are living on the edge, surviving paycheck to paycheck, and, as our new study suggests, too many are without the safety net that life insurance provides,” said Robert Kerzner, president of Limra.
Primerica is the answer, and our market is bigger and better than ever.
Source: The Wall Street Journal, August 29, 2010, “More Go Without Life Insurance”
Related

Traditional Industry on Wrong Course, But Primerica There to Help Consumers
The traditional life insurance industry apparently has a new slant on “The Theory of Decreasing Responsibility.” People who need life insurance the most, it seems, are the ones being ignored by traditional life insurance agents, who instead focus on wealthy clients. “The industry’s years-long shift toward wealthier buyers is clearest…
In "Primerica"

Primerica Featured in WSJ Article Noting More Households Are Purchasing Life Insurance
[vc_row][vc_column width="1/1"][vc_custom_heading]Primerica Featured in WSJ Article Noting More Households Are Purchasing Life Insurance[/vc_custom_heading][/vc_column][/vc_row][vc_row][vc_column width="1/1"][vc_column_text]The Wall Street Journal noticed an upward trend in the purchase of life insurance policies reflects a greater range of incomes are buying life insurance than ever before, and recognized Primerica’s strong first quarter production in a…
In "Representatives"

Survey: Canadians Prefer to Buy Life Insurance Face-to-Face
The Internet has changed a lot of things. But how Canadians want to buy their life insurance? Not so much. A recent survey by the worldwide industry group LIMRA found that 76 percent of Canadians prefer to buy life insurance face-to-face rather than on the Internet, at their workplace, by phone…
In "Primerica"