Primerica Hits the Road

Primerica is unleashing a revolutionary new marketing campaign, which will span coast to coast and extend its reach as far north as Quebec, Canada and as far west as Maui, Hawaii.

Primerica On The Road’s base of operations will be a 40-foot motor coach, custom built to support mobile film and video productions. Starting December 10 and continuing non-stop through February, the motor coach will be visiting offices and covering Primerica events throughout North America.

“This is our motor home of destiny,” said Primerica Co-CEO John Addison as he introduced the new campaign recently. “We’ll be going around the country profiling people who are winning now, ranging from our newest stars to our top company leaders.”

[slidepress gallery=’POTR’]

Privacy Preference Center