Leo & Jenn Sierra
Tucson, AZ
Former Occupation: Tech Assistant

A NEW PLAYBOOK

When Leo Sierra, of Tucson, AZ, graduated from college and ended his collegiate baseball career, he was unsure of where he would end up. The thought of plugging away at a 9-5 corporate job sounded grueling, but he didn’t know where to turn to start a career. It wasn’t until a Primerica Representative tapped him on the shoulder at a job fair that Leo realized Primerica may be the game-winning hit for his career.

“It ended up being one of the best decisions of my life,” Leo explains. “Just two years later, I grew my business exponentially. Now 10 years later, it has changed my life forever. Before this, I was fresh out of college, coming off years of competitive baseball, used to being rewarded based on effort. In the traditional workforce, no matter how hard you work, someone else controls your value. Primerica gave me a different path.”^{1, 2}

EMBRACING THE OPPORTUNITY

Leo joined Primerica and jumped in right away. He was excited, inspired and dedicated to coaching his team, helping clients and growing his business. Leo says he wasn’t motivated by the income potential, but rather, by helping his team achieve their goals and getting clients the help they needed. “Primerica is different because we don’t just offer financial products,” Leo reflects. “We offer people the opportunity to change their lives. Many companies focus primarily on sales. We focus on people first — helping families get the real financial solutions they need and leading our teammates as they build their businesses. We teach financial education, not just sales. We don’t care about where someone starts. We care about where they’re going. It’s a mix of purpose, mentorship, and opportunity that sets us apart.”

GIVING A POSITIVE PRESENCE

Today, Leo and his wife, Jennifer enjoy giving clients the financial tools to assist them in gaining financial independence.³ Personally, they strive to be a positive force in their community.

“Our team is passionate about serving the local community through financial education,” they say. “One-on-one consultations help families understand concepts like budgeting, paying down debt, and healthy money management. It’s not just about providing financial solutions; it’s about making sure people are equipped to make better financial decisions for their future. We also believe in giving back beyond the business. Whether it’s supporting local events, or volunteering our time, we aim to be a positive presence in the community. At the end of the day, we’re here to help people grow!”

1. Primerica offers a business opportunity that involves the sale of term life insurance and various other financial service products. Primerica representatives are independent contractors, not employees. Their earnings are based on the sale of products offered by Primerica and also qualifying product referrals.
2. Importantly, Primerica representatives must be appropriately licensed for each product line before they are qualified to make a sale.
3. Primerica representatives market term life insurance underwritten by National Benefit Life Insurance Company, Home Office: Long Island City, NY in New York State; Primerica Life Insurance Company, Executive Offices: Duluth, GA in all other U.S. jurisdictions; and Primerica Life Insurance Company of Canada, Home Office: Suite 400, 6985 Financial Drive, Mississauga, ON, L5N 0G3, Phone: 905-812-2900 in Canada. In the U.S., securities and advisory services are offered by PFS Investments Inc., 1 Primerica Parkway, Duluth, GA 30099-0001, member FINRA [www.finra.org]. PFS Investments Inc. conducts its advisory business under the name Primerica Advisors. Primerica and PFS Investments are affiliated companies. In Canada, mutual funds are offered by PFSL Investments Canada Ltd., mutual fund dealer. Head Office: Mississauga, ON.