April & Rufus Taylor
Wayne, PA
Former Occupation: Licensed Behavior Specialist

Freedom for Families
In April & Rufus Taylor, there’s not only a success story, but also a shining example of the freedom and fulfillment that Primerica can offer. “We’ve witnessed the transformative power of Primerica,” April says. “We want to remind others that, with the right opportunity, you can leave an impact on those you love the most.”

They’re firm believers in “right now” when it comes to approaching financial education and opportunity with urgency. “There’s no need to delay, no time to waste, and no reason to dwell in financial uncertainty,” April says. “This is the perfect moment to secure a brighter future. We wake up every day inspired to teach and empower others to make wiser financial decisions, invest smartly, save for the future, and work to break free from financial burdens. It’s a movement that fuels everything we do.”

Moving in the Right Direction
Before becoming Primerica Representatives, Rufus had a history with Primerica first as a client, holding a life insurance policy with the company.¹ “I knew the basics of life insurance,” he recalls. “But I had no idea what Primerica truly stood for, and I couldn’t have imagined the journey that lay ahead.”

April shares it was a single decision that set things in motion. “We may not have been flawless every step of the way, but we worked consistently to expand our team and our influence. We are constantly receiving reminders that we’re headed in the right direction.”

April and Rufus’ daughter, Apris, has found her own footing at Primerica and works alongside her parents in the business. “It sets the standard for what Primerica truly embodies – a platform for education, empowerment, and inspiration, made available to everyone,” April says proudly. “She’s a living testament to the genuine promise Primerica makes, to offer freedom for families.’”

“Our mission has always been to help others and build a stronger community,” April reflects. “It’s not just about us; it’s about the impact we can make together. Our journey centers on the idea that financial literacy is a powerful tool for change. We reach out to more individuals, whether they are just starting or on their way, and aspire to make a positive impact in the financial field and the broader community.”²