Striving for Greatness

Jillyn & Steven Moore
Springville, UT
Former Occupation: Student

Newly married and expecting their first child, Jillyn & Steven Moore, of Springville, UT, were actively on the hunt for the right opportunity when they were presented with the prospect to get in business with Primerica in 2006. It was the second time the couple had been approached about the opportunity and this time, it felt like a prayer had been answered, recalls Jillyn.

“Steven and I had been looking for something to help get us through school financially when someone approached Steve,” remembers Jillyn, then a student teacher in her final year of her degree program at Dixie State University. Steven was on a path to become an endocrinologist, and he had already been approached about Primerica once before, but the timing wasn’t right.

Thankfully, the second time the Primerica opportunity presented itself seemed to check all the boxes for the Moores. Today they run a thriving business, headquartered in central Utah, that boasts leaders who educate families using sound financial principles.

Jillyn and Steven are committed and strive for greatness in all they do, and this includes pushing other teammates to be the best version of themselves – which they’ve quickly learned is the key to winning in Primerica.

“Although I was always entrepreneurial-minded growing up, I would have never seen myself doing this for a living. To succeed in Primerica, you have to be great in every aspect of your life, physically, mentally, emotionally, and spiritually.” says Jillyn, who is admittedly shy by nature, but competitively driven.

Primerica’s mission to protect families with the right kind of life insurance is also a driver in their passion for doing what they do. “My dad died with a cash value policy, and it didn’t provide the coverage our family needed,” says Jillyn, who quickly became a staunch believer in Primerica’s mission.

In 2007, they moved up to central Utah and focused on building their business. There, the Moores found a community that desperately needed the solutions Primerica provides, and a place where they could fill a need and make an incredible difference in the lives of everyday people.

“Because of this business, we were able to hire my mom as our office manager which allowed her to bridge the gap between when my father passed away and when she retired,” says Jillyn. “It gave her a sense of purpose. It really did change her life and it also grew our business.”

Through Primerica, the couple gets to use the gifts that first attracted them to one another. And with that comes enormous gratitude – personally and professionally.

“I am the most grateful for the ability to work with my spouse,” says Jillyn. “He’s one hundred percent on board with helping clients, working as a team, setting appointments, etc.  And I’m grateful for a business that allows us to teach others that you can really have faith and family and still succeed. And I’m grateful for what we can do to bless the lives of others.”

Today, the Moores have four kids between the ages of two and 16, all of whom are already well-versed in the money game. “Primerica is a one-stop shop for families,” smiles Jillyn. “It really is unheard of. I think about those families we’ve helped, and how we were there for them when they needed someone to deliver. We’ve paid out a lot of death claims. And I think back to when we started … what if we had said no?”

  1. Primerica offers a business opportunity that involves the sale of term life insurance and various other financial services products. Primerica representatives are independent contractors, not employees, and their earnings are based on the sale of products offered by Primerica and also qualifying product referrals. Importantly, Primerica representatives must be appropriately licensed for each product line before they are qualified to make a sale.  Product-related questions should be directed to an appropriately licensed representative.
  2. From January 1 through December 31, 2021, Primerica paid cash flow to its North American sales force at an average of $8,410, which includes commissions paid on all lines of business to life licensed representatives. Figures include U.S. and Canadian dollars remaining in the local currency earned by the representative, not adjusted for exchange rates.
  3. Cash value life insurance can be universal life, whole life, etc., and may contain features in addition to death protection, such as dividends, interest, or cash value available for a loan or upon surrender of the policy. Cash value insurance usually has level premiums for the life of the policy. Term insurance provides a death benefit and its premiums increase after initial premium periods at certain ages.
  4. Primerica representatives market term life insurance underwritten by National Benefit Life Insurance Company, Home Office: Long Island City, NY in New York State; Primerica Life Insurance Company, Executive Offices: Duluth, GA in all other U.S. jurisdictions; and Primerica Life Insurance Company of Canada, Home Office: Suite 400, 6985 Financial Drive, Mississauga, ON, L5N 0G3, Phone: 905-812-2900 in Canada.


Primerica Representatives Jillyn and Steven Moore of Springville, UT, are “grateful for what [they] can do to bless the lives of others.” Read their story on