Isabelle Gagnon & Maxime Côté
Laval, QC
Former Occupation: World Travelers

Isabelle Gagnon & Maxime Côté, of Laval, QC, have always dreamed big. The globetrotting couple met one another while backpacking across Europe in their early 20s and spent several years traveling the world together by boat before Max’s brothers introduced them to Primerica.¹ They were business partners from the very beginning – looking for an opportunity to keep the feeling of freedom experienced in those years alive.²

For Isabelle and Maxime, the potential offered through Primerica meant a chance to keep their passports in their back pockets while still building a successful career at home. Having relatives who were already established with the Company didn’t hurt, and Max quickly earned his life license and took to building his career full-time once he and Isabelle settled down in Montreal to start a family. ^{3, 4}

“As full-time dreamers, we knew we also needed to be full-time doers,” recounts Max, who instantly became passionate about Primerica’s crusade to correct injustice when he realized his own parents would have been better off had they worked with a Primerica agent before retirement. ⁵

Isabelle found out she was pregnant with their first child in 1996, and as their family grew, she became licensed and started helping clients as well. Armed with the freedom to build their own business at their own pace and without any limits, Isabelle and Maxime worked tirelessly to do what needed to be done to ensure the financial security of their family.^{6, 7}

“We always put our family first,” says Isabelle. “We made sacrifices as a family, but we didn’t have to sacrifice our family.”

Helping other families become financially independent and accomplish their goals became a major motivator for the couple, and so has recognizing the major impact a few simple financial concepts can have on the lives of an ordinary North American family. The couple is proud to work with a company that changes lives.

“The pandemic has changed the world,” says Isabelle, adding that while families experienced the financial burdens of a higher cost of living and lost wages due to lack of childcare, the business opportunity aspect really showed its strength in the beginning of the new millennium.

Isabelle and Max believe a new way of doing business has only worked to reinforce Primerica’s core values of standing up for Main Street families. They affectionately call this new generation of leaders “Baby Zoomers” – teammates who embraced a new way to conduct business and an onset of new tech tools and resources to maximize their growth and collapse timeframes.

“We strongly believe the power of a hybrid business will allow us to have more time to meet with teammates in person in order to build stronger relationships, while servicing existing clients,” says Isabelle. “When we look at where we are now it makes us so proud. Working whenever you want is a reality now, not just a dream. What a time to build a business!”

Today, Isabelle and Max say they feel the sky truly is the limit. Their Primerica business has afforded them the opportunity to live out their dreams with their three children– by taking a year off to backpack across five continents.

“We are full of gratitude,” exclaims Isabelle. “Primerica has been the vehicle for us to build our perfect life around our family and accomplish our dreams.”