Moved by a Mission to Change Lives

Jimmy & Eileen Lai
Brooklyn, NY
Former Occupation: Customer Service/Property Management

In high school, no one could have predicted that friends Jimmy and Eileen would someday become partners in business and in life.1 Their story may have begun when they were 16-year-old classmates, but it wasn’t until many years later that they embarked on a crusade to help families create a better financial future – including their own.

“I heard about Primerica at my cousin’s wedding,” Eileen remembers. “My cousin’s success was so inspiring to me.3 I joined Primerica and started sharing what I was doing with everyone I knew. Jimmy was the fourth person that joined the business with me!”

After several years of working together, the two married and started a family, which includes daughter Emma Lynn, now seven years old. They have enjoyed great success while working as a true partnership in business and at home.2, 3 “Our daughter’s life is very different than our own lives when we were children,” smiles Jimmy.

Jimmy and Eileen are moved by their mission to help families protect their future. “The thing we love most is giving families a complimentary and customized Financial Needs Analysis4 that works like a personalized financial roadmap,” Eileen beams. “Most companies would charge for this detailed document – let alone to have someone sit down and explain it to them, too.”

The couple saw six life insurance claims paid to their clients during the pandemic.5 “We felt so proud that our team put these policies in place,” reports Jimmy. “To see families endure a devastating loss and know we made a difference in relieving some of their financial burden was phenomenal.”

1 Primerica offers a business opportunity that involves the sale of term life insurance and various other financial service products. Primerica representatives are independent contractors, not employees. Their earnings are based on the sale of products offered by Primerica and also qualifying product referrals. Importantly, Primerica representatives must be appropriately licensed for each product line before they are qualified to make a sale. 2 The Partnership Empowerment Program (PEP) is a recognition program for Primerica partnerships. It is not a business or legal partnership. PEP cannot affect, combine or alter contractual compensation, hierarchical agreements or ownership issues. 3 The Primerica representatives featured within have achieved an extraordinary level of success that is not typical. Most representatives will not achieve such cash flow levels or earnings milestones. 4 The Financial Needs Analysis (“FNA”) is designed to assist in identifying financial needs and goals to make better informed decisions. An FNA is developed based on information provided by clients, as summarized on data input pages, and on certain generally accepted assumptions and reasonable estimates. It is provided as a complimentary, no-obligation service by Primerica. The FNA is not a financial plan. The FNA should be construed as a guide to use in deciding how best to attain financial goals. Sales representatives are compensated through commissions or referral fees on the sale of financial service products offered by or through Primerica and its affiliated companies or through advisory fees associated with investment advisory accounts. Sales representatives are not financial planners, financial consultants or similar specialists who provide financial planning services and whose compensation may be unrelated to sales. 5 Life-licensed sales representatives are agents of the Primerica insurance companies: In New York, term life insurance products are underwritten by National Benefit Life Insurance Company, Home Office: Long Island City, New York. In the U.S. (except in New York), term life insurance products are underwritten by Primerica Life Insurance Company, Executive Offices: Duluth, Georgia.