Building a Life With Purpose

Neither Daniel Pirillo nor Franco Greco grew up seeing themselves in financial services – but fate intervened – and today they, alongside their wives, Sandra and Linda, have built life-fulfilling businesses helping others live better.

Daniel & Sandra Pirillo
Toronto, ON
Former Occupation: Student

At 20 years old, Daniel Pirillo was primed to start a career that would motivate him into action. The first year university student had already held a variety of unfulfilling dead-end jobs, but he was hopeful, extroverted, and dynamic. When he saw an ad for Primerica in a newspaper, he took a leap of faith and showed up to learn more. Despite having little interest in financial services and a limited knowledge of financial concepts, what he heard in that meeting resonated with him, and he signed up just a week shy of his 21st birthday. “It sounded good, and it felt good,” remembers Daniel. “I signed up based on motivation and hope.”

Not long after that, the faculty at Daniel’s university went on strike and classes came to a halt. “Suddenly, I had time on my hands, so I got my life insurance license and started working my Primerica business,” he recalls fondly.1, 2, 3 Daniel found he was pretty good at Primerica. “I was building a business and helping people get the life insurance they needed. By the time the strike was over, I had already opened my own office – all within six months.”

At age 23, Daniel left school and pursued his Primerica career full-time. Before long, he and his long-time high school sweetheart, Sandra Greco, got married and the two started growing their Primerica business together.

Franco & Linda Greco
Vaughan, ON
Former Occupation: Financial Analyst

In the spring of 2002, newly minted, University of Toronto business school graduate, Franco Greco, found himself working as a financial analyst for a call center. “It wasn’t a bad job, just a boring job,” remembers Franco. “I used to tell my girlfriend, Linda, who is now my wife, how long my days were trudging through the numbers. My plan was to eventually go into law. I’d just been accepted into a good school – but it was going to be expensive.” It was at that time that Franco and Linda had their future brother-in-law, Daniel, over to the house. “I knew Daniel had been involved with Primerica for a couple of years,” says Franco. “When I heard Daniel explain the Primerica concepts I was really impressed. I had not known the scope of the business. So, I joined up thinking I could earn some extra money to help pay my law school debt.” Never one to do anything halfway, Franco and Linda jumped right in to building their own Primerica business and didn’t look back.6 “We thought, if we’re going to do this, let’s do this right,” laughs Franco. “I worked my day job for just seven more months before we decided to go all in and commit to Primerica full-time.”4 Soon Franco and Linda also opened their own Primerica office.

Businesses Built on Education

The Pirillos and the Francos have shown firsthand, each in their own way, how there is no substitute for educating others on basic financial principles. “A lot of people are reticent to talk about money,” says Daniel. “But we still need to find a way to have those conversations and educate them. That’s what you do when you care about your clients.” Franco agrees: “When you teach people without any expectation, you build trust, and they’ll reach out to you when they need you. You create value and you build relationships when you put yourself out there for people. That’s why Daniel and Sandra, and Linda and I, have been able to create such amazing client bases and own our own Primerica businesses that just continue to grow.6 For each of us, this business is about helping people live their best lives.”

1 Primerica offers a business opportunity that involves the sale of term life insurance and various other financial service products. Primerica representatives are independent contractors, not employees. Their earnings are based on the sale of products offered by Primerica and also qualifying product referrals. Importantly, Primerica representatives must be appropriately licensed for each product line before they are qualified to make a sale. 2 Not all products/services are available in all states or provinces. A representative’s ability to market products is subject to state and federal licensing and/or certification requirements. 3 Primerica representatives market term life insurance underwritten by National Benefit Life Insurance Company, Home Office: Long Island City, NY in New York State; Primerica Life Insurance Company, Executive Offices: Duluth, GA in all other U.S. jurisdictions; and Primerica Life Insurance Company of Canada, Home Office: Suite 400, 6985 Financial Drive, Mississauga, ON, L5N 0G3, Phone: 905-812-2900 in Canada. 4 In Canada, the part-time opportunity may be subject to certain restrictions, depending on your occupation. 5 From January 1 through December 31, 2021, Primerica paid cash flow to its North American sales force at an average of $8,410, which includes commissions paid on all lines of business to life licensed representatives. Figures include U.S. and Canadian dollars remaining in the local currency earned by the representative, not adjusted for exchange rates. 6 Ownership refers to the conditional right of an eligible Regional Vice President RVP to transfer his or her business to another eligible RVP, subject to the consent of Primerica and subject to terms, conditions and regulatory requirements. The Ownership Program Document and policies located on Primerica Online (POL) control in all respects.



This communication is not a solicitation or offer to sell products or services. This is solely intended to promote Primerica’s  business opportunity. Primerica’s business opportunity involves the sale of term life insurance and various other financial products and services by Primerica’s independent contractor sales force, which is made up of individuals who have signed an Independent Business Application together with payment of a fee.