A Family Business Built on Financial Education

For more than 28 years, Ed and Ivonne Ortiz of Tampa, FL, have been building their Primerica business and teaching others about Primerica’s fundamental financial concepts — things Ed says he was never taught in school — but wishes he had.

One of the first concepts he was taught, Primerica’s Buy Term and Invest the Difference philosophy, blew Ed away. “I wish I would’ve been taught this when I was first starting out,” says Ed, “That, and how to invest my money.”

At the time, Ed and Ivonne were fresh out of the military and were carrying several life insurance policies to cover them and their two boys, Jason and Eric. “There was never any explanation about how these policies would benefit us,” he reflects. “As each of our children were born, we just were told to add more. I thought I was doing the right thing.”

Then he and Ivonne came to Primerica. “With what we saved with Primerica, we could’ve started saving more a lot earlier,” Ed remembers. “And it would have made a huge difference.

“The Theory of Decreasing Responsibility, another key Primerica concept, really hits home,” Ed relates. “It’s important for families to protect their income early on in case they lose a loved one. Or, if they live longer, they have money to retire when the time comes. When people thank us for teaching them these financial concepts, that’s the true difference we’re making in people’s lives.”

Ivonne agrees wholeheartedly. “The beauty of what we do is that I can sit down with a total stranger and show them how to protect their families,” she says sincerely. “We make a friend and get to help them secure their future. They become family. When Ed and I started, we were so excited about Primerica we told all of our friends about what we were learning. Now, friends who started out investing just $25 a month are able to retire financially secure. We change people’s lives and help them live their dreams. We can’t stop telling this story because so many families need to hear it.”

Their sons and their wives are following in their footsteps. Both Jason and Jackie, as well as Eric and Brynne, have built successful Primerica businesses as second generation Primericans.

“I love listening to our sons present Primerica’s concepts to their clients and their teams,” Ed says proudly. “I never want to leave this environment.”

Ed and Ivonne have also been able to help their own families with their finances. “They don’t worry about money anymore,” says Ed. “They’re retired and financially independent. They always thank us and say, ‘If it wasn’t for your help, we don’t know where we’d be.’

“All we know is that we haven’t even scratched the surface yet. There are so many more people who need Primerica. With the six of us working together, it’s a true family business,” he continues. “It’s truly a blessing.”

The Primerica representatives featured within have achieved an extraordinary level of success that is not typical. Most representatives will not achieve such cash flow levels or earnings milestones. From January 1 through December 31, 2020, Primerica paid cash flow to its North American sales force at an average of $7,198, which includes commissions paid on all lines of business to licensed representatives. Figures include U.S. and Canadian dollars remaining in the local currency earned by the representative, not adjusted for exchange rates. Primerica Representatives are independent contractors and are not employees of Primerica. Representatives earn income through the sale of products and are not paid to recruit. Primerica offers a business opportunity that involves the sale of term life insurance and various other financial service products. Primerica representatives are independent contractors, not employees. Their earnings are based on the sale of products offered by Primerica and also qualifying product referrals. Importantly, Primerica representatives must be appropriately licensed for each product line before they are qualified to make a sale. If you decide to join Primerica, please know that there is a $99 (outside of US prices) Independent Business Application fee ($103.95 in Canada), which covers the cost of pre-licensing education and training, and the costs to obtain an insurance license. In addition, for a monthly fee of $25 ($28 in Canada), representatives are able to access important business building tools through our company intranet website. The Partnership Empowerment Program (PEP) is a recognition program for supportive partnering among Primerica representatives. It does not signify a business or legal partnership. PEP cannot affect, combine or alter contractual compensation, hierarchical agreements or Ownership issues. Term insurance is underwritten in New York by National Benefit Life Insurance Co. in Long Island City, NY and in the rest of the U.S. by Primerica Life Insurance Co. in Duluth, GA. In Canada, term insurance and Common Sense Segregated Fund products are underwritten by Primerica Life Insurance Company of Canada (Head Office: Suite 400, 6985 Financial Drive, Mississauga, ON, L5N 0G3, Phone: 1-800-387-7876). In the U.S., securities and advisory services are offered by PFS Investments Inc., 1 Primerica Parkway, Duluth, GA 30099-0001, member FINRA [www.finra.org]. PFS Investments Inc. conducts its advisory business under the name Primerica Advisors. Primerica and PFS Investments are affiliated companies. In Canada, mutual funds are offered by PFSL Investments Canada Ltd., mutual fund dealer. Head Office: Mississauga, ON. For more information, please visit to www.primerica.com or www.primericacanada.ca