Charity as a Family Affair


When you spend the majority of your work life helping families get their finances – and their futures – back on track, it’s only natural all that good work will impact every other aspect of your life as well. Doing good creates a desire to give back – and when you’re a successful Primerica business owner, like Mark and Lizette Rolls, of Mesa, AZ, that means finding ways to make a difference for some of the most vulnerable citizens in your community.*



When their two adult daughters were young, the Rollses started a family tradition of supporting their local homeless shelter’s Thanksgiving festivities. “We found out that Paz de Cristo, a homeless shelter and community center here in Mesa, needed volunteers to help them make a great Thanksgiving for the people who use their services,” recalls Lizette. “We thought this would be a great way to participate in a great cause and also to teach our girls the value of serving others.”


“Every year, we go as a family to prepare the food and then serve the men, women, and children who come. The first time I saw our girls sitting at the table, sharing a meal, and having a great time getting to know the people they were serving, it made me feel so good to be a part of this event. Our girls are grown now, but we still go back every year, as a family. As people, we’ve grown so much because of our involvement with this organization and because of our other charity work for the Wounded Warrior Project. It keeps us grounded and reminds us of what is truly important in life.”

*Primerica is a publicly traded company. All references to ownership herein refer to representatives who qualify under Primerica’s Ownership Program for the conditional right to transfer their Primerica business, subject to terms, conditions and applicable regulatory requirements. Please refer to POL for the Ownership Program documents and policies, which control in all respects.