Primerica Partners with Junior Achievement of Georgia for Financial Literacy Initiative

Primerica, through funding from The Primerica Foundation, has partnered with Junior Achievement of Georgia to present a state-of-the-art interactive education space at the newly opened Junior Achievement Discovery Center in Gwinnett. This “storefront” will provide an immersive financial experience and will serve more than 25,000 middle school students annually.

Students who visit the Primerica storefront, located in Finance Park, will learn the financial principles of “how money works” and the importance of income protection and debt management. This next generation experiential learning experience shows students how the financial decisions they make today can impact their future.

The positive impact that Junior Achievement has on youth is truly extraordinary. More than 80% of middle school students report understanding the concept of a budget after experiencing their curriculum. Junior Achievement’s long-term goal is to educate students about their finances and encourage them to set future educational, career and financial goals for themselves.

The new Junior Achievement Discovery Center at Gwinnett shows what can happen when businesses, government and nonprofits come together to identify issues and work in collaboration to solve them. Together with companies like Primerica, Junior Achievement of Georgia is bringing positive and progressive opportunities to the community and changing the face of financial literacy in Gwinnett County.

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