A Commitment to Greatness


Unreasonable Goals require an Unreasonable Commitment.

Leading up to the 2015 Convention, CEO Glenn Williams challenged all Primerica representatives to search deep inside their heads and their hearts to be crystal clear on their WHY. What was their reason for doing the Unreasonable?

“The reasonable man adapts himself to the world: the unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends on the unreasonable man.”
— George Bernard Shaw

But it didn’t stop there. There’s power in putting something on display, so we built The Primerica Wall. Williams asked every attendee to bring a physical representation of their WHY to Atlanta and post it on The Wall.

Primerica representatives answered the call. By the end of Convention, they had covered almost 300 feet with inspirational images and declarations. It was the centerpiece of the exhibit area at Convention – and an incredible depiction of the fuel that drives our representatives to achieve more, help more families and do something Unreasonable.


To reach an Unreasonable Goal, you have to make an Unreasonable Commitment to WIN. At Saturday’s Closing Session at the 2015 Convention, Williams invited every Primerica representative in the Dome – as well as those not there – to send him their UNREASONABLE COMMITMENT. Thousands of commitments came pouring in!


Lives have been changed since Convention. Representatives went home ready to work to make their dreams come true, and Primerica has seen magic happen as more and more leaders have reached their goals!

“It won’t always be easy, but it will always be worth it! At Primerica, you can change the course of history for your family.” – CEO Glenn Williams

Whether you dream of creating a new legacy for your family or helping change the lives of your clients and the people in your community, Primerica is committed to making YOUR GOAL a reality. Success stories are pouring in every day, and we’re so proud of the work that’s being done in communities across North America.

If you’re a representative who has reached your Unreasonable Goal, we want to hear about it! Just log in to Primerica Online and click on the “Submit Your Unreasonble Goal” link on the homepage. We’ll be sharing your stories on POL and PFN TV – we want everyone to know that you’re doing BIG things! It’s time to get inspired on your run to greatness.


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