Fighting Back Against Cancer: the Primerica Way

Finding out that you have breast cancer is a sobering moment for anyone, and for Lisa Hoggard, of London, Ontario, her 2008 diagnosis was no different. But what she and husband, Rob, did next is a testament to the power of positive thinking – a trait they’ve developed over their 25-year career with Primerica.

“Nothing can properly prepare you when coming face to face with your own mortality,” Rob reflects. “But Primerica has guided us to always look for the good in everything. We strive to be an example for others to follow in both our business and personal lives.”

The Hoggards threw themselves into addressing Lisa’s cancer in the same way that they built their Primerica business. “Building our Primerica business has taught us to never give up, no matter what the challenge,” Lisa explains. “So even through the surgeries, radiation, chemotherapy and hospitalizations, Rob and I have stayed positive. I’ve exercised daily and focused on taking one day at a time.”

Rob adds, “Because of our Primerica business, Lisa has been able to use whatever time and resources she’s needed to fight and overcome the challenges that having this disease brings. We appreciate the freedom we have through our Primerica business even more now that we’ve gone through what we have. You can’t put a price on that.”

Today, Lisa is cancer free, doing well and fired up about sharing her story and helping others. “I started a Primerica team to participate in the CIBC Run for the Cure, which is Canada’s largest single-day, volunteer-led fund raising event for breast cancer research,” says Lisa. “So far, we’ve raised more than $40,000!”

Rob concludes, “In business and in life, you have to focus on the solution, not the problem. You have to tirelessly fight until you win. We feel very blessed to be guided by the principles that Primerica teaches.”

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