Primerica Wins Sixth Consecutive Dalbar Award

In January 2009, Dalbar, Inc. gave Primerica the Dalbar Service Award for exemplary customer service to its mutual funds clients – for the sixth year in a row.

Greg Pitts, Primerica Executive Vice President, said customer service has been a top priority for years. “When John Addison and Rick Williams became co-CEOs in 1999, a key priority was to improve the service to our sales force in the securities area. We made a multi-million dollar investment in technology and processing which, combined with our extremely talented Home Office team, created a superior service model.”


Primerica Shareholder Services (PSS), with its partner PNCGIS, helps Primerica continue to do what’s right for families by providing great service to shareholders. Dalbar, Inc. is a client service rating company that works to make customer satisfaction and quality a top priority in the financial services industry.

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