Posts Tagged ‘Primerica convention’



For the past eight years, Primerica has relied on the spectacular production services of our partner, Switch, to pull off our biennial conventions without a hitch! recently published an article highlighting this unique partnership and recognizing the many men and women whose hard work on the event production helped to make the Primerica Convention a complete success.

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Posted in Company, Primerica |



Primerica Co-CEO John Addison called it “the most electrifying night in the history of the company.” The 2011 Primerica Convention was no ordinary event, not even by our incredible standards.

There were so many game changers, it’s hard to list them all – from revolutionary new products to ground-breaking technology to cutting-edge new marketing tools to one of the great business speeches of all-time by company Founder Art Williams. All had a tremendous impact in the momentum Primerica has right now.

“It’s the beginning of a run,” said John, who ignited the crowd himself with a rousing closing bombshell. “We just changed the world. Things moved.”

In addition to countless hours behind the scenes for several months leading up to the Convention by virtually every division of Primerica, the event also featured a monumental show of force on location at The Georgia Dome and The Georgia World Congress Center. It was like the Super Bowl, a Rolling Stones concert and a mega-business meeting all rolled into one. Here are just a few of the facts and figures:

  • 6 million square feet of space used by Primerica at The Dome and the GWCC
  • 60 Semi tractor trailer trucks to transport all of the awards, marketing tools, exhibits, staging and A/V and TV gear – weighing more than 1 ton
  • 2,000+ people on location running and staffing the event
  • 15 miles of wire rope to suspend the truss and rigging for the staging and lighting
  • 550,000 watts of lighting and 26,000 watts of audio power just in The Dome
  • 9,000 feet of line rocket and data cable for pyrotechnics
  • 436,000 square feet of carpet and 50,000 square feet of drape
  • 1,000+ awards ranging from hand-painted portraits to giant MVP trophies
  • 528,000 pounds of paper printed for 100,000 packets and store items
  • 2.25 million total print pieces
  • 20,000 orders placed on site at the stores

“We stretch the idea of what is big in this company,” John said. “We’re on the edge of something gigantic. The way to get big is to stretch yourself to a level where you never saw yourself. Every now and then, you have to look around and realize the direction has changed. We’re at one of those moments. It starts now.”


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Posted in Company, Opportunity, Primerica |



Ask any Primerica leader why they joined the company and almost all of them will tell you the same thing. They joined Primerica to be free.

Freedom is about having choices. It’s about living life on your own terms, not having salary caps or glass ceilings. At Primerica, freedom is about having the opportunity to create the life you’ve always dreamed about while helping educate Main Street families about their finances.


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Posted in Opportunity, Primerica |



Primerica will celebrate its first year as a newly independent company in a grand fashion on April 1, 2011 at 7 p.m. ET with a special live broadcast for all of its representatives. Billed as the biggest Opportunity Meeting ever, “Freedom Friday” will be broadcast on the company’s very own “Primerica Freedom Network” to every base shop in North America.

Primerica Co-CEO John Addison, President Glenn Williams and Senior National Sales Director Jimmy Meyer will all speak on the historic occasion, building excitement and enthusiasm as Primerica prepares for their Convention this June.

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Posted in Company, Opportunity, Primerica, Representatives |



With more than 13,000 friends, Primerica’s new Facebook page has really taken off. The page has become an instant success with daily updates featuring company news and promotions.

Plus, Primerica just launched a giveaway competition leading up to their 2011 Convention. Representatives who respond to the “question of the week” are entered to win that week’s drawing. Prizes range from $100 gift cards to iPads and other items.

The first “question of the week” generated almost 700 comments and the following week’s comments grew even more as word spread.

Are you a Primerica representative who’s registered for Convention? “Like” Primerica on Facebook, answer the question of the week and you could be a winner, too!


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Posted in Primerica |