Posts Tagged ‘convention’



For the past eight years, Primerica has relied on the spectacular production services of our partner, Switch, to pull off our biennial conventions without a hitch! recently published an article highlighting this unique partnership and recognizing the many men and women whose hard work on the event production helped to make the Primerica Convention a complete success.

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ATLANTA – The Primerica Convention is back and better than ever, as representatives from all 50 states, Canada and Puerto Rico will pack the Georgia Dome and the Georgia World Congress Center June 15-18.

“It is going to be a great coming together of our business. The past, present and future of our company,” Primerica Co-CEO John Addison said. “It’s going to be unbelievable. The energy level will be amazing.”

The Atlanta Convention & Visitors Bureau stated last week that the Primerica Convention will have a direct economic impact on Atlanta of more than $44 million.

The event will have an even bigger impact on Primerica, as the company unleashes an unprecedented arsenal of new bombshells:

  • TermNow – revolutionary new term life insurance product
  • Managed Accounts – game-changing new securities product
  • Ground-breaking Technology – including a new web-based Life App, Quick Quote, IBA, totally revamped FNA and the new Primerica App
  • New Brochures – including an all-new How Money Works and many more powerful new marketing tools
  • New Videos – including an all-new Freedom Lives Here DVD, plus the “Why Primerica?” compilation, which gives you everything you need to compete
  • Exciting New Primerica Exhibits – featuring the Primerica Opportunity, Communications & Technology, Product Support, Investment & Savings, the Primerica Store and much more
  • Awesome Workshops, Team Breakout Meetings, Next Generation of Leaders & The Future, Leadership Dinner and much more

The all-star speaker line-up for the Georgia Dome is highlighted by the Friday night opening spectacular with Primerica Co-CEO hosts John Addison and Rick Williams, with a special appearance by company founder Art Williams. Primerica President Glenn Williams will host the Saturday morning session, which will also feature many top field leaders. All sessions, including Saturday night’s grand finale, will feature tremendous recognition.

“It’s great to have Primerica back in Atlanta,” said Atlanta Convention & Visitors Bureau CEO William Pate. “We knew financial conventions would be back, once things settled down. Now, we’re happy to see that business segment returning with a long-time customer, Primerica, leading the way.”

The Georgia Dome has hosted everything from the Sugar Bowl to the Super Bowl… Paul McCartney to The Rolling Stones… Wrestlemania to The Olympics… but nothing that will “blow the roof off” like the 2011 Primerica Convention.

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With more than 13,000 friends, Primerica’s new Facebook page has really taken off. The page has become an instant success with daily updates featuring company news and promotions.

Plus, Primerica just launched a giveaway competition leading up to their 2011 Convention. Representatives who respond to the “question of the week” are entered to win that week’s drawing. Prizes range from $100 gift cards to iPads and other items.

The first “question of the week” generated almost 700 comments and the following week’s comments grew even more as word spread.

Are you a Primerica representative who’s registered for Convention? “Like” Primerica on Facebook, answer the question of the week and you could be a winner, too!


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What’s projected to have a $58 million economic impact on Atlanta1 – double that of the annual Chick-Fil-A Bowl?2 The 2011 Primerica Convention.

This June, an estimated 50,000 Primerica attendees will take over Atlanta’s Georgia Dome and the Georgia World Congress Center for its biennial Convention. Primerica representatives from across North America will travel in for the four-day event, creating a huge economic impact for the city.

“It is a very exciting moment for us as a company,” said John Addison, Primerica co-chief executive officer.

“The Primerica Convention is the ultimate championship event. There is so much energy and positivity all around you, that you can’t help but build belief in yourself and your Primerica business,” enthuses Primerica leader Shak Islam of Herndon, VA.

  1., viewed on February 4, 2011
  2., viewed on February 4, 2011

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Atlanta city leaders, reporters from the Atlanta Journal-Constitution and the Atlanta Business Chronicle, the Atlanta Convention & Visitors Bureau (ACVB) and top Primerica, Inc. executives met on June 17, to celebrate the return of Atlanta’s largest corporate meeting: the biannual Primerica Convention.

Primerica announced the return of our Convention to Atlanta’s Georgia World Congress Center (GWCC) and Georgia Dome, which will be held June 15-18, 2011. The Primerica Convention boasts more than 50,000 attendees and is expected to impact the local economy by generating more than $57.8 million.

“Signing for our 2011 Convention signifies a triumphant return as a Georgia-based public company,” enthused John A. Addison, chairman of Primerica Distribution, and co-CEO and Director of Primerica, to the gathered crowd. “Primerica’s representatives from all 50 states, Canada and Puerto Rico value this Convention as an investment in their businesses, and we are thrilled to be back and able to provide this opportunity for professional development.” Added chairman of the board and co-CEO D. Richard Williams, “By holding the event locally … we also support our hometown.”

ACVB President and CEO, William Pate, also expressed his excitement. “The conventions industry is an insurance policy for the city and the Primerica Convention plays a big role in Atlanta’s success.”

Primerica began holding its Convention in Atlanta in 1993. The event is so large it utilizes three wings of the GWCC, encompassing 1.4 million square feet of exhibition space. General sessions are hosted in the Georgia Dome in effort to accommodate Primerica’s thousands of attendees.

Read more about the 2011 Primerica Convention on the Atlanta Journal-Constitution and via the Atlanta Business Chronicle.


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