Posts Tagged ‘Atlanta’



ATLANTA – The Primerica Convention is back and better than ever, as representatives from all 50 states, Canada and Puerto Rico will pack the Georgia Dome and the Georgia World Congress Center June 15-18.

“It is going to be a great coming together of our business. The past, present and future of our company,” Primerica Co-CEO John Addison said. “It’s going to be unbelievable. The energy level will be amazing.”

The Atlanta Convention & Visitors Bureau stated last week that the Primerica Convention will have a direct economic impact on Atlanta of more than $44 million.

The event will have an even bigger impact on Primerica, as the company unleashes an unprecedented arsenal of new bombshells:

  • TermNow – revolutionary new term life insurance product
  • Managed Accounts – game-changing new securities product
  • Ground-breaking Technology – including a new web-based Life App, Quick Quote, IBA, totally revamped FNA and the new Primerica App
  • New Brochures – including an all-new How Money Works and many more powerful new marketing tools
  • New Videos – including an all-new Freedom Lives Here DVD, plus the “Why Primerica?” compilation, which gives you everything you need to compete
  • Exciting New Primerica Exhibits – featuring the Primerica Opportunity, Communications & Technology, Product Support, Investment & Savings, the Primerica Store and much more
  • Awesome Workshops, Team Breakout Meetings, Next Generation of Leaders & The Future, Leadership Dinner and much more

The all-star speaker line-up for the Georgia Dome is highlighted by the Friday night opening spectacular with Primerica Co-CEO hosts John Addison and Rick Williams, with a special appearance by company founder Art Williams. Primerica President Glenn Williams will host the Saturday morning session, which will also feature many top field leaders. All sessions, including Saturday night’s grand finale, will feature tremendous recognition.

“It’s great to have Primerica back in Atlanta,” said Atlanta Convention & Visitors Bureau CEO William Pate. “We knew financial conventions would be back, once things settled down. Now, we’re happy to see that business segment returning with a long-time customer, Primerica, leading the way.”

The Georgia Dome has hosted everything from the Sugar Bowl to the Super Bowl… Paul McCartney to The Rolling Stones… Wrestlemania to The Olympics… but nothing that will “blow the roof off” like the 2011 Primerica Convention.

[slidepress gallery=’2011convention’]


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Posted in Company, Primerica |



Ask any Primerica leader why they joined the company and almost all of them will tell you the same thing. They joined Primerica to be free.

Freedom is about having choices. It’s about living life on your own terms, not having salary caps or glass ceilings. At Primerica, freedom is about having the opportunity to create the life you’ve always dreamed about while helping educate Main Street families about their finances.


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Posted in Opportunity, Primerica |



What’s projected to have a $58 million economic impact on Atlanta1 – double that of the annual Chick-Fil-A Bowl?2 The 2011 Primerica Convention.

This June, an estimated 50,000 Primerica attendees will take over Atlanta’s Georgia Dome and the Georgia World Congress Center for its biennial Convention. Primerica representatives from across North America will travel in for the four-day event, creating a huge economic impact for the city.

“It is a very exciting moment for us as a company,” said John Addison, Primerica co-chief executive officer.

“The Primerica Convention is the ultimate championship event. There is so much energy and positivity all around you, that you can’t help but build belief in yourself and your Primerica business,” enthuses Primerica leader Shak Islam of Herndon, VA.

  1., viewed on February 4, 2011
  2., viewed on February 4, 2011

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For more than 30 years, Primerica has been in the business of helping Main Street families learn how money works. But the education doesn’t start and end with the parents. Primerica also believes that it’s never too early to begin teaching children about the importance of money management.

In 2005, Operation HOPE, Primerica and other local companies teamed up to help students in Atlanta successfully complete Operation HOPE’s award-winning financial literacy program, “Banking on Our Future.” To date, more than 20,900 Atlanta youth (501,726 nationwide) have been financially educated.

In July, Primerica donated $25,000 to Banking on Our Future to help the organization educate an additional 450 Atlanta youth in 2010.

“Primerica has always taken an educational approach with our clients to show them how to improve their financial futures. That’s why we’re so gratified to team with Operation HOPE and help teach students in our community about the basic financial concepts that will help them better prepare to make sound financial decisions as they move forward with their education and careers,” said Jeff Fendler, president and CEO, Primerica Life Insurance Company, and member of Operation HOPE’s Board of Directors.

Founded in 1996, “Banking on our Future” is Operation HOPE’s premier financial education program for youth ages 9-18 in underserved communities, emphasizing the value of learning to manage money and plan their finances effectively.

The program is of no cost to school districts, with a focus on urban, under-served communities. The program consists of five modules, I. Basics of Banking and Financial Services, II. Checking & Savings Accounts, III. The Power of Credit, IV. Basic Investments, and V. Dignity. In addition to financial education, the students are left with a message of empowerment, a message of responsibility, and most important, a message of HOPE.

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Posted in Community, Primerica |



Primerica Co-CEOs, John Addison & Rick Williams

Primerica’s IPO continues to make big news – this time on the local scene. The July 9, 2010 edition of the Atlanta Business Chronicle featured an in-depth profile of Primerica and our co‑CEOs, John Addison and Rick Williams!

The lengthy article celebrates Primerica’s independence and our upcoming June 2011 Convention, to be held at the Georgia World Congress Center.

Atlanta Business Journal - July 09, 2010

Check out the article and see what all the buzz is about!



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