The 2013 Primerica Convention kicks off today in a big way! Registration for the convention was officially launched today on a special PFN-TV live broadcast and all Primerica representatives are invited to register for this huge event that will take place June 13-15.
Primerica’s Convention takes place every two years and this year’s event promises to be bigger and better than ever. This year’s convention is particularly exciting because Primerica will be moved into their new international headquarters at #1 Primerica Parkway in Duluth, Georgia. Representatives attending the convention will have an opportunity to tour the brand new headquarters for the first time.
The Primerica Convention lasts for three days and is expected to draw 40,000 or more Primerica representatives from across North America to downtown Atlanta. Meetings and events take place in the Georgia Dome and Georgia World Congress Center and it is estimated that the event will have a multi-million dollar economic impact on the Atlanta area.
Every year, the Atlanta Business Chronicle compiles a “Financial Who’s Who” list of the 100 top leaders in the banking and financing industry. This document includes “100 names and faces who make deals happen, set the standard for others and move the industry forward.” This year, Primerica’s Co-CEOs, John Addison and Rick Williams, were featured on this prestigious list under the “Financial Public Company” category! Read the article here.
For the past eight years, Primerica has relied on the spectacular production services of our partner, Switch, to pull off our biennial conventions without a hitch!
EventSolutions.com recently published an article highlighting this unique partnership and recognizing the many men and women whose hard work on the event production helped to make the Primerica Convention a complete success.
Primerica Co-CEO John Addison called it “the most electrifying night in the history of the company.” The 2011 Primerica Convention was no ordinary event, not even by our incredible standards.
There were so many game changers, it’s hard to list them all – from revolutionary new products to ground-breaking technology to cutting-edge new marketing tools to one of the great business speeches of all-time by company Founder Art Williams. All had a tremendous impact in the momentum Primerica has right now.
“It’s the beginning of a run,” said John, who ignited the crowd himself with a rousing closing bombshell. “We just changed the world. Things moved.”
In addition to countless hours behind the scenes for several months leading up to the Convention by virtually every division of Primerica, the event also featured a monumental show of force on location at The Georgia Dome and The Georgia World Congress Center. It was like the Super Bowl, a Rolling Stones concert and a mega-business meeting all rolled into one. Here are just a few of the facts and figures:
6 million square feet of space used by Primerica at The Dome and the GWCC
60 Semi tractor trailer trucks to transport all of the awards, marketing tools, exhibits, staging and A/V and TV gear – weighing more than 1 ton
2,000+ people on location running and staffing the event
15 miles of wire rope to suspend the truss and rigging for the staging and lighting
550,000 watts of lighting and 26,000 watts of audio power just in The Dome
9,000 feet of line rocket and data cable for pyrotechnics
436,000 square feet of carpet and 50,000 square feet of drape
1,000+ awards ranging from hand-painted portraits to giant MVP trophies
528,000 pounds of paper printed for 100,000 packets and store items
2.25 million total print pieces
20,000 orders placed on site at the stores
“We stretch the idea of what is big in this company,” John said. “We’re on the edge of something gigantic. The way to get big is to stretch yourself to a level where you never saw yourself. Every now and then, you have to look around and realize the direction has changed. We’re at one of those moments. It starts now.”