Primerica leader, Asaad Faraj, of Southfield, MI, caught the “charity bug” early on in his career as a business-builder.* He joined Primerica in 1991 and by 2006, Asaad and his wife, Lois, had built a very successful Primerica business and had developed the habit of using a portion of their income to support the ministries and charities close to their heart. Then, Asaad got an invitation he couldn’t refuse.
“About 10 years ago, my pastor’s son invited me to join him on a missions trip to the Dominican Republic,” Asaad says. “I wanted to say ‘no’ because I didn’t feel like the timing was right, but instead, I found myself saying ‘yes.’ What I saw during that trip changed my life. These people had nothing – they didn’t even have regular access to food – yet 20,000 of them came to this dusty field to hear the ministers speak. I remember looking out at them and seeing so much joy.”
Making an Impact
Since that first venture, Asaad has been on a total of 32 missions trips to places around the world and his wife, Lois, and their three children have joined him for many. “Every time we come back from one of these trips, we are even more committed than ever to growing our business so we can help more people,” Asaad says. “On one of our trips to India, we were giving these toys and backpacks to some kids. These are children who are so poor that they’ve never seen a toy before. In fact, they had never even seen a bed before. It was so heartbreaking to see how hesitant they were to pick the toys up, like they expected someone to smack their hand away. We came home from that trip with a much clearer goal of growing our business like never before.”
Travel with Purpose
Over the last decade, Asaad and Lois say they’ve gone to Haiti four times and India four times, as well as to locations in South and Central America. “We’ve seen the poorest of the poor, yet we’ve also seen the results of our impact on them,” says Asaad. “Our success with our Primerica business has allowed us to travel with purpose, to afford to be a blessing to people who truly have nothing, and to share the love of God with families around the world. To us, what we get to do with our income is worth everything it takes to build our business.”
*Primerica Representatives are independent contractors and are not employees of Primerica.